Ontology highlight
ABSTRACT:
SUBMITTER: Moynihan CK
PROVIDER: S-EPMC6112155 | biostudies-literature | 2018 Jul-Aug
REPOSITORIES: biostudies-literature
Moynihan Caitlin K CK Burke Panne A PA Evans Sarah A SA O'Donoghue Amie C AC Sullivan Helen W HW
Journal of the American Board of Family Medicine : JABFM 20180701 4
<h4>Background</h4>Prescription drug marketing to physicians often includes clinical trial data. Prior research has shown that physicians may not have the necessary knowledge to understand all clinical trial results and they can be influenced by how these results are reported. This study focused on physicians' reactions to and evaluations of clinical trial data presented in professional prescription drug promotion.<h4>Methods</h4>We conducted 60-minute interviews with practicing physicians acros ...[more]