Ontology highlight
ABSTRACT:
SUBMITTER: Ksander JC
PROVIDER: S-EPMC6121144 | biostudies-literature | 2018 Sep
REPOSITORIES: biostudies-literature
Social cognitive and affective neuroscience 20180901 7
A growing body of evidence suggests culture influences how individuals perceive the world around them. This study investigates whether these cultural differences extend to a simple object viewing task and visual cortex by examining voxel pattern representations with multi-voxel pattern analysis (MVPA). During functional magnetic resonance imaging scanning, 20 East Asian and 20 American participants viewed photos of everyday items, equated for familiarity and conceptual agreement across cultures. ...[more]