Dataset Information

Visibility of tobacco products and advertisement at the point of sale: a systematic audit of retailers in Amsterdam.

ABSTRACT:

Objectives

Visibility of tobacco products at the point of sale (PoS), in settings where open display of tobacco is allowed, is one of the last remaining ways in which the tobacco industry can legally promote their products. The aim of this study was to map the visibility of tobacco products and advertisement both inside and outside retailers, among different types of retailers.

Setting

The study was conducted in two districts in Amsterdam, the Netherlands.

Participants

All potential tobacco retailers were visited within the districts, and were mapped using Global Positioning System (GPS) coordinates.

Intervention

Observational data was collected for each tobacco retailer using a checklist with characteristics of the internal and external visibility of tobacco products and advertisement. Retailers were categorised into supermarkets, hospitality industry, tobacconists and 'other retailers' (convenience stores, office supply stores, gas stations, drug stores and telephone communication stores). Data were collected in April-May 2017.

Results

Eighty-two tobacco retailers were identified. Among all retailers, 52.4% had external and 91.5% internal visibility of tobacco products. Tobacconists had the highest level of internal and external visibility of tobacco products (both 100%), followed by 'other retailers' (100% and 56% respectively) and supermarkets (79% and 47%, respectively). Retailers in the hospitality industry had low external visibility (28%), but high internal visibility (90%), as 83% sold tobacco through vending machines.

Conclusion

Visibility of tobacco products was high among all types of retailers, including those previous studies show are commonly visited by youth.

SUBMITTER: Nuyts PAW

PROVIDER: S-EPMC6194460 | biostudies-literature | 2018 Oct

REPOSITORIES: biostudies-literature

ACCESS DATA

Publications

Visibility of tobacco products and advertisement at the point of sale: a systematic audit of retailers in Amsterdam.

Nuyts Paulien A W PAW Kuipers Mirte A G MAG Cakir Alp A Willemsen Marc C MC Veldhuizen Eleonore M EM Kunst Anton E AE

BMJ open 20181008 10

<h4>Objectives</h4>Visibility of tobacco products at the point of sale (PoS), in settings where open display of tobacco is allowed, is one of the last remaining ways in which the tobacco industry can legally promote their products. The aim of this study was to map the visibility of tobacco products and advertisement both inside and outside retailers, among different types of retailers.<h4>Setting</h4>The study was conducted in two districts in Amsterdam, the Netherlands.<h4>Participants</h4>All ...[more]

PMID: 30297346

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Project description:IntroductionYoung adulthood (aged 18-24) is a crucial period in the development of long-term tobacco use patterns. Tobacco advertising and promotion lead to the initiation and continuation of smoking among young adults. We examined whether vulnerability factors moderated the association between tobacco advertisement liking and tobacco use in the United States.MethodsAnalyses were conducted among 9109 US young adults in the nationally representative Population Assessment of Tobacco and Health (PATH) Study wave 1 (2013-14). Participants viewed 20 randomly selected sets of tobacco advertisements (five each for cigarettes, e-cigarettes, cigars, and smokeless tobacco) and indicated whether they liked each ad. The outcome variables were past 30-day cigarette, e-cigarette, cigar, and smokeless tobacco use. Covariates included tobacco advertisement liking, age, sex, race or ethnicity, sexual orientation, education, poverty level, military service, and internalizing and externalizing mental health symptoms.ResultsLiking tobacco advertisements was associated with tobacco use, and this association was particularly strong among those with lower educational attainment (cigarettes, cigars) and living below the poverty level (e-cigarettes, smokeless tobacco).ConclusionsThe association between tobacco advertisement liking and tobacco use was stronger among young adults with lower educational attainment and those living below the poverty level. Policies that restrict advertising exposure and promote counter-marketing messages in this population could reduce their risk.ImplicationsThis study shows that liking tobacco advertisements is associated with current tobacco use among young adults, with stronger associations for vulnerable young adults (ie, lower education levels and living below the poverty level). Findings suggest a need for counter-marketing messages, policies that restrict advertising exposure, and educational interventions such as health and media literacy interventions to address the negative influences of tobacco advertisements, especially among young adults with a high school education or less and those living below the poverty level.

Dataset Information

Visibility of tobacco products and advertisement at the point of sale: a systematic audit of retailers in Amsterdam.

Objectives

Setting

Participants

Intervention

Results

Conclusion

Publications

Visibility of tobacco products and advertisement at the point of sale: a systematic audit of retailers in Amsterdam.

Similar Datasets

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