Ontology highlight
ABSTRACT:
SUBMITTER: Lee JY
PROVIDER: S-EPMC6200256 | biostudies-literature | 2018
REPOSITORIES: biostudies-literature
Lee Ji Yong JY Popp Michael P MP Wolfe Elijah J EJ Nayga Rodolfo M RM Popp Jennie S JS Chen Pengyin P Seo Han-Seok HS
PloS one 20181024 10
This study examines two different strategies with respect to managing the order in which information about genetically modified (GM) technology would reach and impact consumers of edamame, often referred to as the "vegetable soybean". Edamame are soybeans harvested while the beans are young and soft. We capture consumers' willingness to pay (WTP) for unlabeled edamame, non-GM edamame, and GM edamame using a non-hypothetical random nth price auction. We elicit consumers' valuation for each edamam ...[more]