A study on Chinese consumer preferences for food traceability information using best-worst scaling.

ABSTRACT: Food safety is a global public health issue, which often arises from asymmetric information between consumers and suppliers. With the development of information technology in human life, building a food traceability information sharing platform is viewed as one of the best ways to overcome the trust crisis and resolve the problem of information asymmetry in China. However, among the myriad information available from the food supply chain, there is a lack of knowledge on consumer preference. Based on the best-worst scaling approach, this paper investigated consumer preferences for vegetable, pork, and dairy product traceability information. Specifically, this paper measured the relative importance that consumers place on the traceable information. The results indicate that consumers have va

SUBMITTER: Liu C 

PROVIDER: S-EPMC6214548 | biostudies-literature | 2018

REPOSITORIES: biostudies-literature