Ontology highlight
ABSTRACT:
SUBMITTER: Guan X
PROVIDER: S-EPMC6238299 | biostudies-literature | 2018 Nov
REPOSITORIES: biostudies-literature
Guan Xintong X Atlas Stephen A SA Vadiveloo Maya M
The international journal of behavioral nutrition and physical activity 20181115 1
<h4>Background</h4>Targeted coupons strongly influence purchasing behavior and may represent an innovative approach for improving dietary behaviors.<h4>Methods</h4>The retail analytics firm, Dunnhumby, provided secondary retail data containing grocery transactions, targeted coupon exposures, and coupon use for 2500 households over 2-years. The USDA Quarterly At-Home Food Purchasing Database was used to categorize individual foods into 52 categories and combined into 12 food groups. Mixed effects ...[more]