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Targeted retail coupons influence category-level food purchases over 2-years.


ABSTRACT: BACKGROUND:Targeted coupons strongly influence purchasing behavior and may represent an innovative approach for improving dietary behaviors. METHODS:The retail analytics firm, Dunnhumby, provided secondary retail data containing grocery transactions, targeted coupon exposures, and coupon use for 2500 households over 2-years. The USDA Quarterly At-Home Food Purchasing Database was used to categorize individual foods into 52 categories and combined into 12 food groups. Mixed effects linear models estimated the difference-in-difference effects of coupon exposure on category-level purchase rate/wk. pre- and post-campaign; models also tested effect modification by food category. RESULTS:Category-level food purchases significantly increased post-campaign. Mean (SD) food purchases/wk. Among exposed households (17.34 (13.08) units/wk) vs. unexposed households (3.75 (4.59) units/wk) were higher (p?

SUBMITTER: Guan X 

PROVIDER: S-EPMC6238299 | biostudies-literature | 2018 Nov

REPOSITORIES: biostudies-literature

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Targeted retail coupons influence category-level food purchases over 2-years.

Guan Xintong X   Atlas Stephen A SA   Vadiveloo Maya M  

The international journal of behavioral nutrition and physical activity 20181115 1


<h4>Background</h4>Targeted coupons strongly influence purchasing behavior and may represent an innovative approach for improving dietary behaviors.<h4>Methods</h4>The retail analytics firm, Dunnhumby, provided secondary retail data containing grocery transactions, targeted coupon exposures, and coupon use for 2500 households over 2-years. The USDA Quarterly At-Home Food Purchasing Database was used to categorize individual foods into 52 categories and combined into 12 food groups. Mixed effects  ...[more]

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