Ontology highlight
ABSTRACT:
SUBMITTER: Ibrahim B
PROVIDER: S-EPMC6260325 | biostudies-literature | 2018 Dec
REPOSITORIES: biostudies-literature
Ibrahim Blend B Aljarah Ahmad A
Data in brief 20181109
The central purpose of this data article is to empirically investigate the relationships among social media marketing (SMM) activities, brand loyalty and revisit intention in five-star hotels in Northern Cyprus. Few researchers have investigated SMM activities, while none has looked at how SMM activities can be used toward improving brand loyalty and revisit intention in the tourism service industry. Hence, data gathered for the purposes of this research add to our understanding of today׳s socia ...[more]