Dataset Information

Accommodating exogenous variable and decision rule heterogeneity in discrete choice models: Application to bicyclist route choice.

ABSTRACT: The proposed research contributes to our understanding of incorporating heterogeneity in discrete choice models with respect to exogenous variables and decision rules. Specifically, the proposed latent segmentation based mixed models segment population to different classes with their own decision rules while also incorporating unobserved heterogeneity within the segment level models. In our analysis, we choose to consider both random utility and random regret theories. Further, instead of assuming the number of segments (as 2), we conduct an exhaustive exploration with multiple segments across the two decision rules. The model estimation is conducted using a stated preference data from 695 commuter cyclists compiled through a web-based survey. The probabilistic allocation of respondents to different segments indicates that female commuter cyclists are more utility oriented; however, the majority of the commuter cyclist's choice pattern is consistent with regret minimization mechanism. Overall, cyclists' route choice decisions are influenced by roadway attributes, cycling infrastructure availability, pollution exposure, and travel time. The analysis approach also allows us to investigate time based trade-offs across cyclists belonging to different classes. Interestingly, we observe that the trade-off values in regret and utility based segments for roadway attributes are similar in magnitude; but the values differ greatly for cycling infrastructure and pollution exposure attributes, particularly for maximum exposure levels.

SUBMITTER: Dey BK

PROVIDER: S-EPMC6268012 | biostudies-literature | 2018

REPOSITORIES: biostudies-literature

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Accommodating exogenous variable and decision rule heterogeneity in discrete choice models: Application to bicyclist route choice.

Dey Bibhas Kumar BK Anowar Sabreena S Eluru Naveen N Hatzopoulou Marianne M

PloS one 20181130 11

The proposed research contributes to our understanding of incorporating heterogeneity in discrete choice models with respect to exogenous variables and decision rules. Specifically, the proposed latent segmentation based mixed models segment population to different classes with their own decision rules while also incorporating unobserved heterogeneity within the segment level models. In our analysis, we choose to consider both random utility and random regret theories. Further, instead of assumi ...[more]

PMID: 30500866

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Project description:BackgroundVaccine hesitancy is a significant threat to global health. A key part of addressing hesitancy is to ensure that public health messaging prioritises information that is considered important to the public. This study aimed to examine how different vaccine characteristics affect public preferences for vaccines in New Zealand, what trade-offs they are willing to make between different vaccine characteristics, and how their preferences are affected by their vaccine-related conspiracy beliefs and COVID-19 vaccination status.MethodsAn online discrete choice experiment (DCE) was designed to elicit individual preferences about vaccines using the 1000minds platform. Members of the general population of New Zealand aged ≥ 18 years were invited to complete the DCE. Participants were asked to indicate their preference between two options showing different combinations of vaccine characteristics. Data on sociodemographic characteristics were collected. Beliefs were measured using the vaccine conspiracy beliefs scale (VCBS) with scores ≥ 19 indicating strong vaccine-related conspiracy beliefs. The DCE was analysed using the PAPRIKA method (Potentially All Pairwise RanKings of all possible Alternatives) and preferences compared between respondents with high versus low VCBS scores and vaccinated versus unvaccinated respondents for COVID-19.ResultsA total of 611 respondents from 15 regions completed the DCE. Mean (SD) age was 45.9 (14.7) years with most having had 2 or more doses of the coronavirus vaccine (86%). Mean (SD) VCBS score was 18.5 (12.4) indicating moderate vaccine-related conspiracy beliefs. Risk of severe adverse effects was the most highly valued vaccine characteristic, followed by vaccine effectiveness and duration of protection. Vaccine origin and route of administration were ranked least important. Respondents scoring high on the VCBS placed less value on the effectiveness of vaccines but greater value on development time and total number of doses (p < 0.001). COVID-19 unvaccinated respondents ranked development time and total number of doses more highly than those vaccinated respondents (p < 0.001).ConclusionsRisk of severe adverse effects, vaccine effectiveness and duration of protection were rated by the New Zealand public as the top three most important vaccine characteristics. This information is important for informing public health messaging to promote vaccine uptake and inform vaccine decision-making.

Dataset Information

Accommodating exogenous variable and decision rule heterogeneity in discrete choice models: Application to bicyclist route choice.

Publications

Accommodating exogenous variable and decision rule heterogeneity in discrete choice models: Application to bicyclist route choice.

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