Dataset Information

Cultural influences on the processing of social comparison feedback signals-an ERP study.

ABSTRACT: This study investigated cultural differences regarding social connectedness in association with social vs non-social comparison feedback. We performed electroencephalography in 54 Chinese and 49 Western adults while they performed a time estimation task in which response-accuracy feedback was either delivered pertaining to participants' own performance (non-social reference frame) or to the performance of a reference group (social reference frame). Trait interdependence and independence were assessed using a cultural orientations questionnaire. Applying a principal component approach, we observed divergent effects for the two cultural groups during feedback processing. In particular, Feedback-Related Negativity results indicated that non-social (vs social) reference feedback was more salient/motivating for Chinese participants, while Westerners showed the opposite pattern. The results suggest that Chinese individuals perceive a non-social context as more salient than a social comparison context, possibly due to their extensive experience of social comparisons in daily life. The reverse pattern was found in Western participants, for whom a social comparison context is less common and presumably more salient. The cultural differences in neural responses to social vs non-social feedback might be caused by culturally diverse cognitive traits, as well as by exposure to culturally defined behaviour on a systemic level-such as the education system.

SUBMITTER: Pfabigan DM

PROVIDER: S-EPMC6277742 | biostudies-literature | 2018 Dec

REPOSITORIES: biostudies-literature

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Cultural influences on the processing of social comparison feedback signals-an ERP study.

Pfabigan Daniela M DM Wucherer Anna M AM Wang Xuena X Pan Xinyue X Lamm Claus C Han Shihui S

Social cognitive and affective neuroscience 20181201 12

This study investigated cultural differences regarding social connectedness in association with social vs non-social comparison feedback. We performed electroencephalography in 54 Chinese and 49 Western adults while they performed a time estimation task in which response-accuracy feedback was either delivered pertaining to participants' own performance (non-social reference frame) or to the performance of a reference group (social reference frame). Trait interdependence and independence were ass ...[more]

PMID: 30395315

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Dataset Information

Cultural influences on the processing of social comparison feedback signals-an ERP study.

Publications

Cultural influences on the processing of social comparison feedback signals-an ERP study.

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