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Household demand persistence for child micronutrient supplementation.

ABSTRACT: Addressing early-life micronutrient deficiencies can improve short- and long-term outcomes. In most contexts, private supply chains will be key to effective and efficient preventative supplementation. With established vendors, we conducted a 60-week market trial for a food-based micronutrient supplement in rural Burkina Faso with randomized price and non-price treatments. Repeat purchases - critical for effective supplementation - are extremely price sensitive. Loyalty cards boost demand more than price discounts, particularly in non-poor households where the father is the cardholder. A small minority of households achieved sufficient supplementation for their children through purely retail distribution, suggesting the need for more creative public-private delivery platforms informed by insights into household demand persistence and heterogeneity.

SUBMITTER: Lybbert TJ 

PROVIDER: S-EPMC6277815 | biostudies-literature | 2018 Nov

REPOSITORIES: biostudies-literature

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Household demand persistence for child micronutrient supplementation.

Lybbert Travis J TJ   Vosti Stephen A SA   Adams Katherine P KP   Guissou Rosemonde R  

Journal of health economics 20181011

Addressing early-life micronutrient deficiencies can improve short- and long-term outcomes. In most contexts, private supply chains will be key to effective and efficient preventative supplementation. With established vendors, we conducted a 60-week market trial for a food-based micronutrient supplement in rural Burkina Faso with randomized price and non-price treatments. Repeat purchases - critical for effective supplementation - are extremely price sensitive. Loyalty cards boost demand more th  ...[more]