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To "vape" or smoke? Experimental evidence on adult smokers.


ABSTRACT: A growing share of the United States population uses e-cigarettes but the optimal regulation of these controversial products remains an open question. We conduct a discrete choice experiment to investigate how adult tobacco cigarette smokers' demand for e-cigarettes and tobacco cigarettes varies by four attributes: (i) whether e-cigarettes are considered healthier than tobacco cigarettes, (ii) the effectiveness of e-cigarettes as a cessation device, (iii) bans on use in public places, and (iv) price. We find that adult smokers' demand for e-cigarettes is motivated more by health concerns than by the desire to avoid smoking bans or higher prices.

SUBMITTER: Marti J 

PROVIDER: S-EPMC6294299 | biostudies-literature | 2019 Jan

REPOSITORIES: biostudies-literature

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To "vape" or smoke? Experimental evidence on adult smokers.

Marti Joachim J   Buckell John J   Maclean Johanna Catherine JC   Sindelar Jody J  

Economic inquiry 20180718 1


A growing share of the United States population uses e-cigarettes but the optimal regulation of these controversial products remains an open question. We conduct a discrete choice experiment to investigate how adult tobacco cigarette smokers' demand for e-cigarettes and tobacco cigarettes varies by four attributes: (i) whether e-cigarettes are considered healthier than tobacco cigarettes, (ii) the effectiveness of e-cigarettes as a cessation device, (iii) bans on use in public places, and (iv) p  ...[more]

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