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Who remembers the Beatles? The collective memory for popular music.


ABSTRACT: How well do we remember popular music? To investigate how hit songs are recognized over time, we randomly selected number-one Billboard singles from the last 76 years and presented them to a large sample of mostly millennial participants. In response to hearing each song, participants were prompted to indicate whether they recognized it. Plotting the recognition proportion for each song as a function of the year during which it reached peak popularity resulted in three distinct phases in collective memory. The first phase is characterized by a steep linear drop-off in recognition for the music from this millennium; the second phase consists of a stable plateau during the 1960s to the 1990s; and the third phase, a further but more gradual drop-off during the 1940s and 1950s. More than half of recognition variability can be accounted for by self-selected exposure to each song as measured by its play count on Spotify. We conclude that collective memory for popular music is different from that of other historical phenomena.

SUBMITTER: Spivack S 

PROVIDER: S-EPMC6364888 | biostudies-literature | 2019

REPOSITORIES: biostudies-literature

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Who remembers the Beatles? The collective memory for popular music.

Spivack Stephen S   Philibotte Sara Jordan SJ   Spilka Nathaniel Hugo NH   Passman Ian Joseph IJ   Wallisch Pascal P  

PloS one 20190206 2


How well do we remember popular music? To investigate how hit songs are recognized over time, we randomly selected number-one Billboard singles from the last 76 years and presented them to a large sample of mostly millennial participants. In response to hearing each song, participants were prompted to indicate whether they recognized it. Plotting the recognition proportion for each song as a function of the year during which it reached peak popularity resulted in three distinct phases in collect  ...[more]

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