Ontology highlight
ABSTRACT:
SUBMITTER: Huber C
PROVIDER: S-EPMC6373342 | biostudies-literature | 2019
REPOSITORIES: biostudies-literature
Huber Christoph C Huber Jürgen J
Experimental economics 20181201 1
With a novel experimental design we investigate whether risk perception, return expectations, and investment propensity are influenced by the scale of the vertical axis in charts. We explore this for two presentation formats, namely return charts and price charts, where we depict low- and high-volatility assets with distinct trends. We find that varying the scale strongly affects people's risk perception, as a narrower scale of the vertical axis leads to significantly higher perceived riskiness ...[more]