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How Low-Income Mothers Select and Adapt Recipes and Implications for Promoting Healthy Recipes Online.


ABSTRACT: We describe a 5-year (2011?2015) qualitative evaluation to refine the content/delivery of the Food Hero social marketing campaign recipes to low-income mothers. Objectives were to: (1) identify characteristics looked for in recipes; (2) determine recipe sources; (3) understand motivation for seeking new recipes and recipe adaptations; and (4) identify recipe website characteristics users valued. Nine focus groups (n = 55) were conducted in Portland, Oregon. Participants (35?52 years) were primary caregivers for ? one child, the primary household food shoppers/preparers, enrolled in the Supplemental Nutrition Assistance Program (SNAP) and able to speak/read English. Participants reported having "go-to" family recipes and regularly searching online for new recipes, especially those using ingredients available/preferred by family members. Recipe websites with highest appeal were polished and engaging to mothers/children, offered user-ratings/comments and were reachable from search engines. Results identified key recommendations: (1) understand the target audience; (2) aim to add healthy/customizable recipes to family "go-to' recipe rotations and understand the impact of generational influences (e.g. how mothers/grandmothers cooked) on family meals; and (3) create websites that meet target audience criteria. Seeking the target audience's input about the content/delivery of recipes is an important formative step for obesity-prevention projects that include healthy recipes.

SUBMITTER: Tobey LN 

PROVIDER: S-EPMC6412388 | biostudies-literature | 2019 Feb

REPOSITORIES: biostudies-literature

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How Low-Income Mothers Select and Adapt Recipes and Implications for Promoting Healthy Recipes Online.

Tobey Lauren N LN   Mouzong Christine C   Angulo Joyce Senior JS   Bowman Sally S   Manore Melinda M MM  

Nutrients 20190205 2


We describe a 5-year (2011⁻2015) qualitative evaluation to refine the content/delivery of the Food Hero social marketing campaign recipes to low-income mothers. Objectives were to: (1) identify characteristics looked for in recipes; (2) determine recipe sources; (3) understand motivation for seeking new recipes and recipe adaptations; and (4) identify recipe website characteristics users valued. Nine focus groups (<i>n</i> = 55) were conducted in Portland, Oregon. Participants (35⁻52 years) were  ...[more]

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