The Saleema initiative in Sudan to abandon female genital mutilation: Outcomes and dose response effects.

ABSTRACT:

Purpose

The overall goal of the Saleema Initiative in Sudan is to promote long-term abandonment of female genital mutilation and cutting (FGM) through a contribution to changing social norms, attitudes, and intentions related to the practice. The initiative aims to create positive cultural associations with a girl remaining uncut, a new social norm. Saleema hypothesizes that branding the alternative to FGM (abandonment) will promote social norms change. In 2014, the lead author designed a monitoring and evaluation framework for Saleema in partnership with UNICEF, the National Council for Child Welfare (NCCW), and local organizations.

Methods

The Saleema evaluation aimed to evaluate the effectiveness of the campaign in reducing pro-FGM social norms. A quasi-experimental desig

SUBMITTER: Evans WD 

PROVIDER: S-EPMC6413931 | biostudies-literature | 2019

REPOSITORIES: biostudies-literature