Dataset Information

Gain-Framed Messaging for Promoting Adult Sport: Examining the Effects of Efficacy-Enhancing Information.

ABSTRACT: Sport is a potential venue for more middle-aged adults to engage in sufficient physical activity for health benefits. Little is known about whether messaging interventions can motivate sport activity. This experiment tested the impact of gain-framed messaging (i.e., information about the benefits of doing adult sport) based on the inclusion (or lack thereof) of efficacy-enhancing information. Adults (30-69 years-old) were randomly assigned to experimental (a 4-min online video of "Gain-framed messages alone," or "Gain-framed plus efficacy-enhancing messages") or control conditions. Participants (N = 232; 62.5% female) completed baseline measures for intentions, barrier and scheduling self-efficacy, outcomes expectancies (OEs), sport behavior and moderate-to-vigorous physical activity, received their condition 1-week later, reported measures immediately after, and 1-month later. Results showed no differences between the experimental conditions, indicating there was no advantage of supplemental efficacy-enhancing information compared to gain-framed messages alone. When the two messaging groups were collapsed, they showed significant increases for OEs related to travel, social affiliation, and stress relief immediately following experimental exposure, compared to the control group. Overall, there were few benefits attributed to messaging and no effects on self-reported sport registration or sport behavior. Discussion focuses on future messaging considerations that may more effectively motivate adult sport participation.

SUBMITTER: Littlejohn M

PROVIDER: S-EPMC6419619 | biostudies-literature | 2019

REPOSITORIES: biostudies-literature

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Gain-Framed Messaging for Promoting Adult Sport: Examining the Effects of Efficacy-Enhancing Information.

Littlejohn Meagan M Young Bradley William BW

Frontiers in psychology 20190308

Sport is a potential venue for more middle-aged adults to engage in sufficient physical activity for health benefits. Little is known about whether messaging interventions can motivate sport activity. This experiment tested the impact of gain-framed messaging (i.e., information about the benefits of doing adult sport) based on the inclusion (or lack thereof) of efficacy-enhancing information. Adults (30-69 years-old) were randomly assigned to experimental (a 4-min online video of "Gain-framed me ...[more]

PMID: 30906271

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Project description:BACKGROUND:The NHS Health Check (NHSHC) is a national programme for the prevention of non-communicable diseases. Patients aged 40-74 without an existing cardiovascular-related condition should be invited quinquennially. Uptake is lower than anticipated. We assessed the impact on uptake of two new behaviourally-enhanced leaflets (with the current national leaflet as a control), enclosed with the invitation letter: the first trial on the leaflet. METHODS:A double-blind three-armed randomized controlled trial was conducted. The new leaflets were shorter (two pages, instead of four); one was loss-framed ('don't miss out') and the other was gain-framed ('make the most of life'). The participants were patients from 39 practices in Lewisham and 17 practices in NE Lincolnshire, who were allocated to interventions using a random-number generator and received one of the leaflets with their invitation letter from April-September 2018. The outcome measure was uptake of an NHSHC by November 2018. The trial was powered to detect a 2% effect. RESULTS:Uptake was 17.6% in the control condition (n?=?3677), 17.4% in the loss-framed condition (n?=?3664), and 18.2% in the gain-framed condition (n?=?3697). Leaflet type was not a significant predictor of NHSHC uptake in a logistic regression that controlled for demographic variables, with GP practice as a random effect. Statistically significant predictors of uptake included location (higher uptake in Lewisham), age (increased age was associated with increased attendance) and sex (higher uptake in females). The Bayes Factor comparing the null to a hypothesis of differences between conditions was 416, which is extreme evidence in favour of the null hypothesis. CONCLUSION:There was no evidence for a meaningful effect of either a loss-framed or gain-framed behaviourally-informed leaflet type on uptake, which is surprising, given that behaviourally informed letters have improved uptake of NHSHCs. It is possible that people do not pay attention to leaflets that are enclosed with letters, or that the leaflet continues to support informed decision-making but this does not affect uptake. TRIAL REGISTRATION:Clinicaltrials.gov, NCT03524131. Registered May 14, 2018. Retrospectively registered.

Project description:BackgroundSmoking accounts for a large proportion of cancer-related mortality, creating a need for better smoking cessation efforts. We investigated whether gain-framed messages (ie, presenting benefits of quitting) will be a more persuasive method to encourage smoking cessation than standard-care messages (ie, presenting both costs of smoking [loss-framed] and benefits of quitting).MethodsTwenty-eight specialists working at the New York State Smokers' Quitline (a free telephone-based smoking cessation service) were randomly assigned to provide gain-framed or standard-care counseling and print materials. Smokers (n = 2032) who called the New York State Smokers' Quitline between March 10, 2008, and June 13, 2008, were exposed to either gain-framed (n = 810) or standard-care (n = 1222) messages, and all medically eligible callers received nicotine replacement therapy. A subset of 400 call recordings was coded to assess treatment fidelity. All treated smokers were contacted for 2-week and 3-month follow-up interviews. All statistical tests were two-sided.ResultsSpecialists providing gain-framed counseling used gain-framed statements statistically significantly more frequently than those providing standard-care counseling as assessed with frequency ratings for the two types of gain-framed statements, achieving benefits and avoiding negative consequences (for achieving benefits, gain-framed mean frequency rating = 3.9 vs standard-care mean frequency rating = 1.4; mean difference = -2.5; 95% confidence interval [CI] = -2.8 to -2.3; P < .001; for avoiding negative consequences, gain-framed mean frequency rating = 1.5 vs standard-card mean frequency rating = 1.0; mean difference = -0.5; 95% CI = -0.6 to -0.3; P < .001). Gain-framed counseling was associated with a statistically significantly higher rate of abstinence at the 2-week follow-up (ie, 99 [23.3%] of the 424 in the gain-framed group vs 76 [12.6%] of the 603 in the standard-care group, P < .001) but not at the 3-month follow-up (ie, 148 [28.4%] of the 522 in the gain-framed group vs 202 [26.6%] of the 760 in the standard-care group, P = .48).ConclusionsQuitline specialists can be trained to provide gain-framed counseling with good fidelity. Also, gain-framed messages appear to be somewhat more persuasive than standard-care messages in promoting early success in smoking cessation.

Project description:BACKGROUND:Interventions delivered by mobile phones have the potential to prevent cardiovascular disease (CVD) by supporting behavior change toward healthier lifestyles and treatment adherence. To allow replication and adaptation of these interventions across settings, it is important to fully understand how they have been developed. However, the development processes of these interventions have not previously been systematically examined. OBJECTIVE:This study aimed to systematically describe and compare the development process of text messaging interventions identified in the Text2PreventCVD systematic review. METHODS:We extracted data about the development process of the 9 interventions identified in the Text2PreventCVD systematic review. Data extraction, which was guided by frameworks for the development of complex interventions, considered the following development stages: intervention planning, design, development, and pretesting. Following data extraction, we invited the developers of the interventions to contribute to our study by reviewing the accuracy of the extracted data and providing additional data not reported in the available publications. RESULTS:A comprehensive description of the development process was available for 5 interventions. Multiple methodologies were used for the development of each intervention. Intervention planning involved gathering information from stakeholder consultations, literature reviews, examination of relevant theory, and preliminary qualitative research. Intervention design involved the use of behavior change theories and behavior change techniques. Intervention development involved (1) generating message content based on clinical guidelines and expert opinions; (2) conducting literature reviews and primary qualitative research to inform decisions about message frequency, timing, and level of tailoring; and (3) gathering end-user feedback concerning message readability, intervention acceptability, and perceived utility. Intervention pretesting involved pilot studies with samples of 10 to 30 participants receiving messages for a period ranging from 1 to 4 weeks. CONCLUSIONS:The development process of the text messaging interventions examined was complex and comprehensive, involving multiple studies to guide decisions about the scope, content, and structure of the interventions. Additional research is needed to establish whether effective messaging systems can be adapted from work already done or whether this level of development is needed for application in other conditions and settings.

Dataset Information

Gain-Framed Messaging for Promoting Adult Sport: Examining the Effects of Efficacy-Enhancing Information.

Publications

Gain-Framed Messaging for Promoting Adult Sport: Examining the Effects of Efficacy-Enhancing Information.

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