Testing the decoy effect to increase interest in colorectal cancer screening.
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ABSTRACT:
SUBMITTER: Stoffel ST
PROVIDER: S-EPMC6435152 | biostudies-literature | 2019
REPOSITORIES: biostudies-literature
Publications
Testing the decoy effect to increase interest in colorectal cancer screening.
Stoffel Sandro Tiziano ST Yang Jiahong J Vlaev Ivo I von Wagner Christian C
PloS one 20190326 3
Literature on consumer choice has demonstrated that the inclusion of an inferior alternative choice (decoy) can increase interest in a target product or action. In two online studies, we tested the impact of decoys on the probability of previous non-intenders to have a screening test which could significantly lower their chances of dying of colorectal cancer. We find that the presence of a decoy increased the probability to choose screening at the target hospital (over no screening) from 39% to ...[more]
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