Make It Fresh, for Less! A Supermarket Meal Bundling and Electronic Reminder Intervention to Promote Healthy Purchases Among Families With Children.
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ABSTRACT: OBJECTIVE:To evaluate the effects of a supermarket meal bundling and electronic reminder intervention on food choices of families with children. DESIGN:Quasi-experimental (meal bundling) and randomized, controlled trial (electronic reminders). SETTING:Large supermarket in Maine during 40-week baseline and 16-week intervention periods in 2015-2016. PARTICIPANTS:English-speaking adults living with at least 1 child aged ?18 years (n?=?300) with 25% of households participating in the Supplemental Nutrition Assistance Program. INTERVENTION(S):(1) Four bundles of ingredients needed to make 8 low-cost healthful meals were promoted in the store through displays and point-of-purchase messaging for 4 weeks each; (2) weekly electronic messages based on principles from behavioral psychology were sent to study participants reminding them to look for meal bundles in the store. MAIN OUTCOME MEASURES:(1) Difference in storewide sales and individual purchases of bundled items (measured using supermarket loyalty card data) from baseline to intervention in intervention vs control groups. ANALYSIS:Regressions controlling for total food spending and accounting for repeated measures. RESULTS:There were no differences in spending on bundled items resulting from the meal bundling intervention or the electronic reminders. CONCLUSIONS AND IMPLICATIONS:Overall, there was little impact of healthful meal bundles and electronic reminders on storewide sales or purchases of promoted items in a large supermarket.
SUBMITTER: Moran AJ
PROVIDER: S-EPMC6461501 | biostudies-literature | 2019 Apr
REPOSITORIES: biostudies-literature
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