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An integrated dataset on current adoption practices, readiness and willingness to use m-commerce amongst women fish vendors in Karnataka state, India.


ABSTRACT: The dataset describes the survey data on current adoption practices, readiness and willingness amongst woman fish vendors (WFVs) towards the adoption of m-commerce in Coastal Karnataka region, India. The coastal Karnataka belt houses three districts viz. Udupi, Uttara Kannada and Dakshina Kannada. Primary data is retrieved from 383 WFVs who serve 26 markets in the districts mentioned above. The dataset comprises of demographic details of the respondents like age, education, per-day sales etc. and specific responses to the items measuring their current adoption practices, as well as readiness and willingness to use m-commerce in their day to day business activities. Availability of this data will help researchers, policy makers and social entrepreneurs to determine optimal strategies towards efficient adoption of m-commerce models amongst small vendors in similar emerging markets thereby increasing their income levels.

SUBMITTER: Prabhu R 

PROVIDER: S-EPMC6468190 | biostudies-literature | 2019 Jun

REPOSITORIES: biostudies-literature

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An integrated dataset on current adoption practices, readiness and willingness to use m-commerce amongst women fish vendors in Karnataka state, India.

Prabhu Raghavendra R   Kamath Vasanth V   Joshi Harisha H  

Data in brief 20190401


The dataset describes the survey data on current adoption practices, readiness and willingness amongst woman fish vendors (WFVs) towards the adoption of m-commerce in Coastal Karnataka region, India. The coastal Karnataka belt houses three districts viz. Udupi, Uttara Kannada and Dakshina Kannada. Primary data is retrieved from 383 WFVs who serve 26 markets in the districts mentioned above. The dataset comprises of demographic details of the respondents like age, education, per-day sales etc. an  ...[more]

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