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The Defining Role of Environmental Self-Identity among Consumption Values and Behavioral Intention to Consume Organic Food.

ABSTRACT: Consumption values and self-identity are the essential antecedents of consumer sustainable behavior. By integrating the theory of consumption values and self-identity approach, this research explores the relationship among consumption values (functional, social, conditional, epistemic and emotional), environmental self-identity and the behavioral intention to consume organic food. The data was collected from 406 organic food consumers through a structured questionnaire in Lahore (Pakistan). Using the PLS-SEM approach, we find that conditional value, emotional value, epistemic value, and functional value quality have a significant positive influence on consumers' behavioral intention to consume organic food. We further find that environmental self-identity significantly mediates the structural relationship between consumption values and the behavioral intention to consume organic food. Our results imply that the interventions targeting environmental self-identity are a promising way to promote sustainable consumption behavior. Our findings also have important implications for the development of the organic food market based on consumption values and self-identities.

SUBMITTER: Qasim H

PROVIDER: S-EPMC6479335 | biostudies-literature | 2019 Mar

REPOSITORIES: biostudies-literature

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The Defining Role of Environmental Self-Identity among Consumption Values and Behavioral Intention to Consume Organic Food.

Qasim Haroon H Yan Liang L Guo Rui R Saeed Amer A Ashraf Badar Nadeem BN

International journal of environmental research and public health 20190328 7

Consumption values and self-identity are the essential antecedents of consumer sustainable behavior. By integrating the theory of consumption values and self-identity approach, this research explores the relationship among consumption values (functional, social, conditional, epistemic and emotional), environmental self-identity and the behavioral intention to consume organic food. The data was collected from 406 organic food consumers through a structured questionnaire in Lahore (Pakistan). Usin ...[more]

PMID: 30925666

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Project description:BackgroundStudies investigating diet-related environmental impacts have rarely considered the production method of the foods consumed. The objective of the present study, based on the NutriNet-Santé cohort, was to investigate the relationship between a provegetarian score and diet-related environmental impacts. We also evaluated potential effect modifications on the association between a provegetarian score and the environmental impacts of organic food consumption.MethodsFood intake and organic food consumption ratios were obtained from 34,442 French adults using a food frequency questionnaire, which included information on organic food consumption for each group. To characterize the overall structure of the diets, a provegetarian score was used to identify preferences for plant-based products as opposed to animal-based products. Moreover, three environmental indicators were used to assess diet-related environmental impacts: greenhouse gas (GHG) emissions, cumulative energy demand (CED), and land occupation. Environmental impacts were assessed using production life cycle assessment (LCA) at the farm level. Associations between provegetarian score quintiles, the level of organic food consumption, and environmental indicators were analyzed using ANCOVAs adjusted for energy, sex, and age.ResultsParticipants with diets rich in plant-based foods (fifth quintile) were more likely to be older urban dwellers, to hold a higher degree in education, and to be characterized by an overall healthier lifestyle and diet. A higher provegetarian score was associated with lower environmental impacts (GHG emissionsQ5vsQ1 = 838/1,664 kg CO2eq/year, -49.6%, P < 0.0001; CEDQ5vsQ1 = 4,853/6,775 MJ/year, -26.9%, P < 0.0001; land occupationQ5vsQ1 = 2,420/4,138 m2/year, -41.5%, P < 0.0001). Organic food consumption was also an important modulator of the relationship between provegetarian dietary patterns and environmental impacts but only among participants with diets rich in plant-based products.ConclusionFuture field studies should endeavor to integrate all the components of a sustainable diet, i.e., both diet composition and production methods.

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The Defining Role of Environmental Self-Identity among Consumption Values and Behavioral Intention to Consume Organic Food.

Publications

The Defining Role of Environmental Self-Identity among Consumption Values and Behavioral Intention to Consume Organic Food.

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