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It's not raining men: a mixed-methods study investigating methods of improving male recruitment to health behaviour research.


ABSTRACT: BACKGROUND:Although gender is an important determinant of health behaviour with males less likely to perform health-protective behaviours, samples in health behaviour research are heavily biased towards females. This study investigated the use of online social network, Facebook, to reach and recruit inactive males to a team-based, social, and gamified physical activity randomised controlled trial. METHODS:Methodological techniques included a narrative literature review, survey of inactive males (n?=?34) who rated advertisement images and text captions on scales of 1-10, and trial Facebook-delivered recruitment campaigns. Advertisement effectiveness was measured by cost-per-click to the study website, number of expressions of interest, and study enrolments from males. RESULTS:Survey results showed that vibrant images of men exercising accompanied by concise captions (

SUBMITTER: Ryan J 

PROVIDER: S-EPMC6591998 | biostudies-literature | 2019 Jun

REPOSITORIES: biostudies-literature

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It's not raining men: a mixed-methods study investigating methods of improving male recruitment to health behaviour research.

Ryan Jillian J   Lopian Luke L   Le Brian B   Edney Sarah S   Van Kessel Gisela G   Plotnikoff Ronald R   Vandelanotte Corneel C   Olds Tim T   Maher Carol C  

BMC public health 20190624 1


<h4>Background</h4>Although gender is an important determinant of health behaviour with males less likely to perform health-protective behaviours, samples in health behaviour research are heavily biased towards females. This study investigated the use of online social network, Facebook, to reach and recruit inactive males to a team-based, social, and gamified physical activity randomised controlled trial.<h4>Methods</h4>Methodological techniques included a narrative literature review, survey of  ...[more]

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