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Positive and negative incentive contrasts lead to relative value perception in ants.


ABSTRACT: Humans usually assess things not according to their absolute value, but relative to reference points - a main tenant of Prospect Theory. For example, people rate a new salary relative to previous salaries and salaries of their peers, rather than absolute income. We demonstrate a similar effect in an insect: ants expecting to find low-quality food showed higher acceptance of medium-quality food than ants expecting medium quality, and vice versa for high expectations. Further experiments demonstrate that these contrast effects arise from cognitive rather than mere sensory or pre-cognitive perceptual causes. Social information gained inside the nest can also serve as a reference point: the quality of food received from other ants affected the perceived value of food found later. Value judgement is a key element in decision making, and thus relative value perception strongly influences which option is chosen and ultimately how all animals make decisions.

SUBMITTER: Wendt S 

PROVIDER: S-EPMC6606023 | biostudies-literature | 2019 Jul

REPOSITORIES: biostudies-literature

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Positive and negative incentive contrasts lead to relative value perception in ants.

Wendt Stephanie S   Strunk Kim S KS   Heinze Jürgen J   Roider Andreas A   Czaczkes Tomer J TJ  

eLife 20190702


Humans usually assess things not according to their absolute value, but relative to reference points - a main tenant of Prospect Theory. For example, people rate a new salary relative to previous salaries and salaries of their peers, rather than absolute income. We demonstrate a similar effect in an insect: ants expecting to find low-quality food showed higher acceptance of medium-quality food than ants expecting medium quality, and vice versa for high expectations. Further experiments demonstra  ...[more]

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