Economic losses or environmental gains? Framing effects on public support for environmental management.

ABSTRACT: Environmental managers face major challenges related to project implementation and communicating the significance of those projects to the public. Effective communication can mitigate public opposition or increase support for specific projects and increase public and political support for environmental management more generally. In this study, we evaluate which types of benefits or losses environmental managers should communicate and how to frame those attributes to achieve greater public support. To do so, we field a survey experiment that presents the benefits of an invasive species management project, utilizing a two (economic, ecological) by two (gain, loss) factorial design as well as a control message. Ecological messages lead to significantly more support for invasive species manage

SUBMITTER: DeGolia AH 

PROVIDER: S-EPMC6657883 | biostudies-literature | 2019

REPOSITORIES: biostudies-literature