How Anticipated Emotions Guide Self-Control Judgments.

ABSTRACT: When considering whether to enact or not to enact a tempting option, people often anticipate how their choices will make them feel, typically resulting in a "mixed bag" of conflicting emotions. Building on earlier work, we propose an integrative theoretical model of this judgment process and empirically test its main propositions using a novel procedure to capture and integrate both the intensity and duration of anticipated emotions. We identify and theoretically integrate four highly relevant key emotions, pleasure, frustration, guilt, and pride. Whereas the former two (basic hedonic) emotions are anticipated to dissipate relatively quickly, the latter two (self-conscious) emotions are anticipated to be more long-lived. Regarding the relative weighting of emotions, we obtained evidence fo

SUBMITTER: Kotabe HP 

PROVIDER: S-EPMC6664080 | biostudies-literature | 2019

REPOSITORIES: biostudies-literature