ABSTRACT: In Mediterranean-Climate Ecosystems (MCEs), Holocene coastal dunes comprise small, fragmented and dynamic features which have nutritionally imbalanced and excessively drained, droughty, sandy soils. These characteristics, along with summer drought and salt-laden winds, pose many challenges for plant colonization and persistence. Consequently, MCE dune floras are likely to be distinctive with a high proportion of habitat specialists and strong convergence in growth form mixes. Very little research has compared the species traits of dune floras within and across MCEs. This paper contributes to filling that gap. Here, we analyze the taxonomic, biological and geographical traits for all 402 species in a flora from a dune landscape (Cape St Francis) in the southeastern Cape Floristic Region (CFR) and compare patterns with the trait profiles of other dune floras at a regional (CFR) and global (MCE) scale. Within the CFR, the southeastern (all-year-rainfall) flora at Cape St Francis had a similar trait profile to western (winter-rainfall) dune floras, except for having a lower representation of species belonging to CFR-endemic clades, and higher number of species associated with tropical lineages. The St Francis flora, in common with other CFR and MCE floras, was dominated by members of the Asteraceae, Fabaceae and Poaceae. Some 40% of the St Francis flora was endemic to the CFR, typical of the high rate of MCE-level endemism elsewhere in the CFR, and in other MCEs. About 30% of the flora was confined to calcareous sand, a value typical for many other MCE sites. The St Francis flora, as well as other CFR dune floras, differs from those of other MCEs by having many species associated with shrubby lineages, and by the relatively high incidence of species associated with tropical lineages. The growth form profile of the St Francis and other CFR floras shows strongest similarity with that of Australian MCE dunes in that in both regions, evergreen hemicryptophytes and shrubs share dominance, and annuals are floristically and ecologically subordinate. The least similar of MCEs to the St Francis trait profile is the Mediterranean Basin where annuals are the most frequent growth form while shrubs are subordinate. California and Chile dune floras appear to occupy an intermediate position, in terms of growth form mix, between the Cape and Australia on the one hand, where dune floras have retained features typical of nutrient-poor soils, and the Mediterranean Basin, where dwarf, deciduous shrubs and annuals dominate the life form spectrum. All MCE dunes are threatened by alien plants, infrastructure development, tourism demands and rising sea levels. The high incidence of species of conservation concern in CFR dune floras underestimates the exponentially increasing threats to their habitats, which are already historically at a much-reduced extent. All remaining coastal dune habitat in the CFR, and probably in other MCEs, should be conserved in their entirety.