Dataset Information

Effects of roadside memorials on drivers' risk perception and eye movements.

ABSTRACT: Road crashes are a leading cause of death worldwide. In many countries, it is common to see spontaneous roadside memorials constructed in response to road fatalities. These memorials are controversial and are explicitly banned in many jurisdictions. Advocates argue that the presence of memorials improves safety by making other drivers aware of an especially dangerous road where others have died, whereas opponents argue that they are distracting and decrease safety by diverting drivers' attention away from the road. However, there has been almost no research examining the effects of roadside memorials on road user behavior and safety. In this study, 40 drivers viewed videos of road scenes with and without memorials, to examine how the presence of roadside memorials influences drivers' attentional allocation (indicated by eye movements to the roadside area) and safety-related behaviors (indicated by perceived risk ratings and preferred travel speeds for the road). The findings indicate memorials do capture visual attention, as participants were more likely to fixate on memorials compared with a comparison object placed on the roadside. However, fixations on the memorials, and to the roadside area in general, were relatively brief. The presence of memorials did not affect perceived risk and did not produce a clear systematic effect on preferred travel speed. Nearly all drivers in our study supported permitting roadside memorials, but a small number strongly opposed memorials on the belief they are distracting and/or distressing. PREREGISTRATION DETAILS: This study was preregistered with Cognitive Research: Principles and Implications and received in-principle acceptance on 4 March 2018. The preregistered protocol is available here: https://doi.org/10.6084/m9.figshare.6181937 .

SUBMITTER: Beanland V

PROVIDER: S-EPMC6694370 | biostudies-literature | 2019 Aug

REPOSITORIES: biostudies-literature

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Effects of roadside memorials on drivers' risk perception and eye movements.

Beanland Vanessa V Wynne Rachael A RA

Cognitive research: principles and implications 20190814 1

Road crashes are a leading cause of death worldwide. In many countries, it is common to see spontaneous roadside memorials constructed in response to road fatalities. These memorials are controversial and are explicitly banned in many jurisdictions. Advocates argue that the presence of memorials improves safety by making other drivers aware of an especially dangerous road where others have died, whereas opponents argue that they are distracting and decrease safety by diverting drivers' attention ...[more]

PMID: 31414254

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Project description:"Social facilitation" refers to the enhancement or impairment of performance engendered by the mere presence of others. It has been demonstrated for a diversity of behaviors. This study assessed whether it also concerns attention and eye movements and if yes, which decision-making mechanisms it affects. Human volunteers were tested in three different tasks (saccades, visual search, and continuous performance) either alone or in the presence of a familiar peer. The results failed to reveal any significant peer influence on the visual search and continuous performance tasks. For saccades, by contrast, they showed a negative or positive peer influence depending on the complexity of the testing protocol. Pro-and anti-saccades were both inhibited when pseudorandomly mixed, and both facilitated when performed separately. Peer presence impaired or improved reaction times, i.e., the speed to initiate the saccade, as well as peak velocity, i.e., the driving force moving the eye toward the target. Effect sizes were large, with Cohen's d-values ranging for reaction times (RTs) from 0.50 to 0.95. Analyzing RT distributions using the LATER (Linear Approach to Threshold with Ergodic Rate) model revealed that social inhibition of pro- and anti-saccades in the complex protocol was associated with a significant increase in the rate of rise. The present demonstration that the simple presence of a familiar peer can inhibit or facilitate saccades depending on task difficulty strengthens a growing body of evidence showing social modulations of eye movements and attention processes. The present lack of effect on visual search and continuous performance tasks contrasts with peer presence effects reported earlier using similar tasks, and future studies are needed to determine whether it is due to an intermediate level of difficulty maximizing individual variability. Together with an earlier study of the social inhibition of anti-saccades also using the LATER model, which showed an increase of the threshold, the present increase of the rate of rise suggests that peer presence can influence both the top-down and bottom-up attention-related processes guiding the decision to move the eyes.

Dataset Information

Effects of roadside memorials on drivers' risk perception and eye movements.

Publications

Effects of roadside memorials on drivers' risk perception and eye movements.

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