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Assessing likelihood of product use for snus with modified-risk information among adult current cigarette smokers, former tobacco users, and never tobacco users.


ABSTRACT:

Introduction

Switching from cigarettes to snus by smokers unlikely to quit would be expected to benefit overall population health, with any potential benefit needing to be weighed against potential harms from snus use by tobacco non-users and smokers likely to quit. This study evaluates likelihood of snus use among tobacco users and non-users provided modified-risk information.

Methods

An online sample of 11,302 U.S. adults was randomized to view advertisements for snus that either provided modified-risk information or only described snus. Intent to purchase ratings were converted to projected purchase (use) rates using an empirically derived algorithm.

Results

Projected product use for snus was significantly higher among current smokers than former or never tobacco users (p?p?ConclusionsResults suggest that providing modified-risk information for snus is unlikely to increase use among those not using tobacco. Interest in snus was greatest among current smokers who would benefit by switching to snus as communicated in the modified-risk advertisement.

SUBMITTER: Gerlach K 

PROVIDER: S-EPMC6710553 | biostudies-literature | 2019 Dec

REPOSITORIES: biostudies-literature

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Publications

Assessing likelihood of product use for snus with modified-risk information among adult current cigarette smokers, former tobacco users, and never tobacco users.

Gerlach Karen K   Shiffman Saul S   Battista Deena D   Polster Michael M   Curtin Geoffrey G  

Addictive behaviors reports 20190726


<h4>Introduction</h4>Switching from cigarettes to snus by smokers unlikely to quit would be expected to benefit overall population health, with any potential benefit needing to be weighed against potential harms from snus use by tobacco non-users and smokers likely to quit. This study evaluates likelihood of snus use among tobacco users and non-users provided modified-risk information.<h4>Methods</h4>An online sample of 11,302 U.S. adults was randomized to view advertisements for snus that eithe  ...[more]

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