Ontology highlight
ABSTRACT:
SUBMITTER: Burton N
PROVIDER: S-EPMC6757072 | biostudies-literature | 2019 Sep
REPOSITORIES: biostudies-literature
Burton Nichola N Burton Michael M Rigby Dan D Sutherland Clare A M CAM Rhodes Gillian G
Cognitive research: principles and implications 20190923 1
A common goal in psychological research is the measurement of subjective impressions, such as first impressions of faces. These impressions are commonly measured using Likert ratings. Although these ratings are simple to administer, they are associated with response issues that can limit reliability. Here we examine best-worst scaling (BWS), a forced-choice method, as a potential alternative to Likert ratings for measuring participants' facial first impressions. We find that at the group level, ...[more]