Ontology highlight
ABSTRACT:
SUBMITTER: Turnwald BP
PROVIDER: S-EPMC6843749 | biostudies-literature | 2019 Nov
REPOSITORIES: biostudies-literature
Turnwald Bradley P BP Bertoldo Jaclyn D JD Perry Margaret A MA Policastro Peggy P Timmons Maureen M Bosso Christopher C Connors Priscilla P Valgenti Robert T RT Pine Lindsey L Challamel Ghislaine G Gardner Christopher D CD Crum Alia J AJ
Psychological science 20191002 11
Healthy food labels tout health benefits, yet most people prioritize tastiness in the moment of food choice. In a preregistered intervention, we tested whether taste-focused labels compared with health-focused labels increased vegetable intake at five university dining halls throughout the United States. Across 137,842 diner decisions, 185 days, and 24 vegetable types, taste-focused labels increased vegetable selection by 29% compared with health-focused labels and by 14% compared with basic lab ...[more]