Density of outdoor advertising of consumable products in NYC by neighborhood poverty level.

ABSTRACT:

Background

To determine if outdoor advertising density for non-alcoholic drinks, food, tobacco products, and alcohol, is associated with neighborhood poverty or other Census-level characteristics in New York City (NYC).

Methods

From June - July of 2015, photographs were taken of all street-level, stationary outdoor advertising (posters, stickers, decals, etc.) for consumable products in a sample of 953 NYC retail-dense street segments. Density of product images was analyzed by neighborhood poverty level and other characteristics using multivariate negative-binomial regression.

Results

A total of 16,305 discrete advertisements displaying 50,673 product images were photographed. Total product image prevalence relative to retail density was not significantly higher in hi

SUBMITTER: Adjoian T 

PROVIDER: S-EPMC6864992 | biostudies-literature | 2019 Nov

REPOSITORIES: biostudies-literature