Dataset Information

Information-Sharing Behavior on WeChat Moments: The Role of Anonymity, Familiarity, and Intrinsic Motivation.

ABSTRACT: Information-sharing behavior is affected by identity recognition perception. The current study aims to delve into the impact of familiarity and anonymity on information-sharing behavior, and the mediating role of intrinsic motivations on WeChat Moments. We hypothesized a mediator role of intrinsic motivations in the relationship between an individual's perceptions and information sharing. Based on the self-determination theory, a model was created and tested using a sample of 531 frequent users. In this study, these users were asked to use WeChat Moments, the most popular mobile private social networking site in China. The results demonstrate the significance of familiarity and identifiability in an interpersonal relationship, when using social networking sites. Moreover, the influence of perceived anonymity on information-sharing behavior, which is entirely mediated by intrinsic motivation has been validated from an empirical perspective. Our findings extend previous studies by showing the totally mediated effect of perceived anonymity on information-sharing behavior on WeChat Moments and the influential mechanism of intrinsic motivation. The results will inform researchers about the importance of incorporating the interpersonal structural features and intrinsic motivation of social networking sites into future studies on online information-sharing behavior. Important ways to promote attention and share information involve building a familiar relationship with communities and equipping oneself with off-line relations. Final indications for future developments are provided, with a special emphasis on the development of these findings in various social networking sites contexts.

SUBMITTER: Chen X

PROVIDER: S-EPMC6868072 | biostudies-literature | 2019

REPOSITORIES: biostudies-literature

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Publications

Information-Sharing Behavior on WeChat Moments: The Role of Anonymity, Familiarity, and Intrinsic Motivation.

Chen Xi X Sun MingXue M Wu Dong D Song Xiao Yu XY

Frontiers in psychology 20191114

Information-sharing behavior is affected by identity recognition perception. The current study aims to delve into the impact of familiarity and anonymity on information-sharing behavior, and the mediating role of intrinsic motivations on WeChat Moments. We hypothesized a mediator role of intrinsic motivations in the relationship between an individual's perceptions and information sharing. Based on the self-determination theory, a model was created and tested using a sample of 531 frequent users. ...[more]

PMID: 31798501

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Project description:To probe the motivational roles of hedonic gratification and social gratification in giving "Like" feedback on social media, we developed a set of novel pictures to simulate WeChat Moments. We subsequently examined how the personality trait of extraversion and stimulus content characteristics (e.g., emotional valence, personal relevance) influenced "Liking" behavior. A 2 (extraversion: extrovert group vs. introvert group) × 3 (emotional valence: positive vs. neutral vs. negative) × 2 (personal relevance: personally relevant vs. personally irrelevant)-mixed experimental design was applied to data obtained from 56 WeChat Moments users. These participants included 28 individuals with the highest extraversion scale scores (the extrovert group), and 28 individuals with the lowest extraversion scale scores (the introvert group), according to the NEO Five-Factor Inventory. Briefly, participants observed pictures on an interface similar to that of WeChat Moments and were given the option to "Like" each picture. "Like" rates and response time were then compared across groups and conditions by applying a mixed-design analysis of variance. Pearson's correlation coefficients were calculated to explore relationships between the "Like" rates under each condition and the scores for each personality trait. Compared with the neutral pictures, the positive and negative pictures were "Liked" more and less frequently, respectively (F 2, 108 = 46.22, p < 0.001). Compared with the poster-unrelated pictures, the personally related pictures were "Liked" more frequently (F 1, 54 = 19.54, p < 0.001). In the extrovert group, the frequency of "Likes" given to unrelated negative content positively associated with neuroticism (r = 0.42, p = 0.025) and negatively associated with conscientiousness (r = -0.46, p = 0.014). No correlations were observed in the introvert group. Compared with not giving "Like" feedback, participants gave "Likes" to positive and negative pictures more quickly (p = 0.035) and slowly (p < 0.001), respectively.These results support the hypothesis that hedonic gratification and social gratification motivate "Like" feedback for positive content and personally related content, respectively. "Liking" behavior was not affected by extraversion, but was related to neuroticism and conscientiousness. Content-related differences in time intervals for giving "Like" feedback in this study suggest that people do not hesitate to give "Like" feedback to positive content on WeChat Moments, yet linger in deciding to give "Like" feedback to negative content.

Dataset Information

Information-Sharing Behavior on WeChat Moments: The Role of Anonymity, Familiarity, and Intrinsic Motivation.

Publications

Information-Sharing Behavior on WeChat Moments: The Role of Anonymity, Familiarity, and Intrinsic Motivation.

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