The subjective value of a smile alters social behaviour.

ABSTRACT: Face-to-face social behaviour is difficult to explain, leading some researchers to call it the "dark matter" of psychology/neuroscience [1]. We apply an idea from neuroeconomics to this problem, suggesting that how people subjectively value facial expressions should predict usage differences during unconstrained interaction. Specifically, we ask whether the subjective value of smiles is malleable as a consequence of immediate social experience and how this relates to smiling during face-to-face interactions. We measured the value of a smile in monetary terms and found that increases in people's social neediness caused devaluation of polite smiles but no changes in how they valued genuine smiles. This result predicts that participants induced to feel high levels of social need should be les

SUBMITTER: Heerey EA 

PROVIDER: S-EPMC6886806 | biostudies-literature | 2019

REPOSITORIES: biostudies-literature