Dataset Information

Feature selection for helpfulness prediction of online product reviews: An empirical study.

ABSTRACT: Online product reviews underpin nearly all e-shopping activities. The high volume of data, as well as various online review quality, puts growing pressure on automated approaches for informative content prioritization. Despite a substantial body of literature on review helpfulness prediction, the rationale behind specific feature selection is largely under-studied. Also, the current works tend to concentrate on domain- and/or platform-dependent feature curation, lacking wider generalization. Moreover, the issue of result comparability and reproducibility occurs due to frequent data and source code unavailability. This study addresses the gaps through the most comprehensive feature identification, evaluation, and selection. To this end, the 30 most frequently used content-based features are first identified from 149 relevant research papers and grouped into five coherent categories. The features are then selected to perform helpfulness prediction on six domains of the largest publicly available Amazon 5-core dataset. Three scenarios for feature selection are considered: (i) individual features, (ii) features within each category, and (iii) all features. Empirical results demonstrate that semantics plays a dominant role in predicting informative reviews, followed by sentiment, and other features. Finally, feature combination patterns and selection guidelines across domains are summarized to enhance customer experience in today's prevalent e-commerce environment. The computational framework for helpfulness prediction used in the study have been released to facilitate result comparability and reproducibility.

SUBMITTER: Du J

PROVIDER: S-EPMC6927604 | biostudies-literature | 2019

REPOSITORIES: biostudies-literature

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Feature selection for helpfulness prediction of online product reviews: An empirical study.

Du Jiahua J Rong Jia J Michalska Sandra S Wang Hua H Zhang Yanchun Y

PloS one 20191223 12

Online product reviews underpin nearly all e-shopping activities. The high volume of data, as well as various online review quality, puts growing pressure on automated approaches for informative content prioritization. Despite a substantial body of literature on review helpfulness prediction, the rationale behind specific feature selection is largely under-studied. Also, the current works tend to concentrate on domain- and/or platform-dependent feature curation, lacking wider generalization. Mor ...[more]

PMID: 31869404

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Project description:There is significant interest in using neuroimaging data to predict behavior. The predictive models are often interpreted by the computation of feature importance, which quantifies the predictive relevance of an imaging feature. Tian and Zalesky (2021) suggest that feature importance estimates exhibit low split-half reliability, as well as a trade-off between prediction accuracy and feature importance reliability across parcellation resolutions. However, it is unclear whether the trade-off between prediction accuracy and feature importance reliability is universal. Here, we demonstrate that, with a sufficient sample size, feature importance (operationalized as Haufe-transformed weights) can achieve fair to excellent split-half reliability. With a sample size of 2600 participants, Haufe-transformed weights achieve average intra-class correlation coefficients of 0.75, 0.57 and 0.53 for cognitive, personality and mental health measures respectively. Haufe-transformed weights are much more reliable than original regression weights and univariate FC-behavior correlations. Original regression weights are not reliable even with 2600 participants. Intriguingly, feature importance reliability is strongly positively correlated with prediction accuracy across phenotypes. Within a particular behavioral domain, there is no clear relationship between prediction performance and feature importance reliability across regression models. Furthermore, we show mathematically that feature importance reliability is necessary, but not sufficient, for low feature importance error. In the case of linear models, lower feature importance error is mathematically related to lower prediction error. Therefore, higher feature importance reliability might yield lower feature importance error and higher prediction accuracy. Finally, we discuss how our theoretical results relate with the reliability of imaging features and behavioral measures. Overall, the current study provides empirical and theoretical insights into the relationship between prediction accuracy and feature importance reliability.

Dataset Information

Feature selection for helpfulness prediction of online product reviews: An empirical study.

Publications

Feature selection for helpfulness prediction of online product reviews: An empirical study.

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