Ontology highlight
ABSTRACT:
SUBMITTER: Hess S
PROVIDER: S-EPMC6953994 | biostudies-literature | 2018
REPOSITORIES: biostudies-literature
Hess Stephane S Daly Andrew A Batley Richard R
Theory and decision 20180102 2
While the paradigm of utility maximisation has formed the basis of the majority of applications in discrete choice modelling for over 40 years, its core assumptions have been questioned by work in both behavioural economics and mathematical psychology as well as more recently by developments in the RUM-oriented choice modelling community. This paper reviews the basic properties with a view to explaining the historical pre-eminence of utility maximisation and addresses the question of what depart ...[more]