Ontology highlight
ABSTRACT:
SUBMITTER: Kuswanto H
PROVIDER: S-EPMC6965723 | biostudies-literature | 2020 Apr
REPOSITORIES: biostudies-literature
Kuswanto Heri H Hadi Pratama Widyan Bima WB Ahmad Imam Safawi IS
Data in brief 20200102
The data presented in this paper is used to examine the factors influencing students' online shopping behaviour and to identify the students' segmentation on the important factors. The survey was conducted in the Institut Teknologi Sepuluh Nopember (ITS) Surabaya, the biggest science and technology university in East Indonesia, with multicultural and diverse socio-economic students' backgrounds. The total number of population is 20448 students. Using Yamane's formula, a sample size of 393 studen ...[more]