Dataset Information

Global benchmarking of children's exposure to television advertising of unhealthy foods and beverages across 22 countries.

ABSTRACT: Restricting children's exposures to marketing of unhealthy foods and beverages is a global obesity prevention priority. Monitoring marketing exposures supports informed policymaking. This study presents a global overview of children's television advertising exposure to healthy and unhealthy products. Twenty-two countries contributed data, captured between 2008 and 2017. Advertisements were coded for the nature of foods and beverages, using the 2015 World Health Organization (WHO) Europe Nutrient Profile Model (should be permitted/not-permitted to be advertised). Peak viewing times were defined as the top five hour timeslots for children. On average, there were four times more advertisements for foods/beverages that should not be permitted than for permitted foods/beverages. The frequency of food/beverages advertisements that should not be permitted per hour was higher during peak viewing times compared with other times (P < 0.001). During peak viewing times, food and beverage advertisements that should not be permitted were higher in countries with industry self-regulatory programmes for responsible advertising compared with countries with no policies. Globally, children are exposed to a large volume of television advertisements for unhealthy foods and beverages, despite the implementation of food industry programmes. Governments should enact regulation to protect children from television advertising of unhealthy products that undermine their health.

SUBMITTER: Kelly B

PROVIDER: S-EPMC6988129 | biostudies-literature | 2019 Nov

REPOSITORIES: biostudies-literature

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Global benchmarking of children's exposure to television advertising of unhealthy foods and beverages across 22 countries.

Kelly Bridget B Vandevijvere Stefanie S Ng SeeHoe S Adams Jean J Allemandi Lorena L Bahena-Espina Liliana L Barquera Simon S Boyland Emma E Calleja Paul P Carmona-Garcés Isabel Cristina IC Castronuovo Luciana L Cauchi Daniel D Correa Teresa T Corvalán Camila C Cosenza-Quintana Emma Lucia EL Fernández-Escobar Carlos C González-Zapata Laura I LI Halford Jason J Jaichuen Nongnuch N Jensen Melissa L ML Karupaiah Tilakavati T Kaur Asha A Kroker-Lobos María F MF Mchiza Zandile Z Miklavec Krista K Parker Whadi-Ah WA Potvin Kent Monique M Pravst Igor I Ramírez-Zea Manuel M Reiff Sascha S Reyes Marcela M Royo-Bordonada Miguel Ángel MÁ Rueangsom Putthipanya P Scarborough Peter P Tiscornia Maria Victoria MV Tolentino-Mayo Lizbeth L Wate Jillian J White Martin M Zamora-Corrales Irina I Zeng Lingxia L Swinburn Boyd B

Obesity reviews : an official journal of the International Association for the Study of Obesity 20190411

Restricting children's exposures to marketing of unhealthy foods and beverages is a global obesity prevention priority. Monitoring marketing exposures supports informed policymaking. This study presents a global overview of children's television advertising exposure to healthy and unhealthy products. Twenty-two countries contributed data, captured between 2008 and 2017. Advertisements were coded for the nature of foods and beverages, using the 2015 World Health Organization (WHO) Europe Nutrient ...[more]

PMID: 30977265

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Project description:Reducing children's exposure to advertisements promoting unhealthy foods and beverages has been recognized by the World Health Organization as a key strategy to improve children's diets and reduce childhood obesity. To examine changes in children's exposure to food-related (food, beverage, and restaurant) television advertising, including for products high in nutrients to limit (NTL; ie, saturated fat, trans fat, total sugars, and sodium) based on federal Interagency Working Group guidelines, following changes in the voluntary industry self-regulatory Children's Food and Beverage Advertising Initiative (CFBAI). This repeated cross-sectional study used US television ratings data on advertising exposure from The Nielsen Company for 2013, 2014, 2015, 2018, and 2022. Food and beverage product advertisements were assessed for nutritional content. Participants included 2- to 5-year-old and 6-to 11-year-old children. Data analysis was performed from July 2023 to January 2024. Changes in CFBAI standards in 2014 and 2020. The primary outcome was the number of food-related advertisements seen per year and percentage of food and beverage product advertisements high in NTL, on all programming and children's programming (defined as ≥35% child audience share). From 2013 to 2022, total advertisements seen per year declined by 77.6% (from 4611 to 1035) for 2- to 5-year-olds and by 78.5% (from 4860 to 1046) for 6- to 11-year-olds. Advertisements seen on children's programming decreased by 95.1% (from 1703 to 84 per year) for 2- to 5-year-olds and by 97.0% (from 1745 to 52 per year) for 6- to 11-year-olds. The percentages of advertisements for products high in NTL decreased from 2013 to 2022 but were still high: 68.9% for all programming and 63.9% for children's programming for 2- to 5-year-olds, and 68.4% for all programming and 60.6% for children's programming for 6- to 11-year-olds. The majority (51%-52%) of CFBAI-member food and beverage advertisements on children's programming remained high in NTL. Black children saw more food-related television advertisements than White children (58% more for 2- to 5-year-olds and 72% more for 6- to 11-year-olds); however, the percentage of advertisements for food and beverage products high in NTL seen was similar by race. In this repeated cross-sectional study of children's exposure to food-related television advertisements, exposure via children's programming decreased substantially. However, most advertisements seen were still for unhealthy products, and exposure from all programming remained substantial. Findings of more than 90% of advertising exposure not from children's programming and more than 1000 food-related advertisements seen per year suggest the need for government regulations based on time of day rather than programming.

Dataset Information

Global benchmarking of children's exposure to television advertising of unhealthy foods and beverages across 22 countries.

Publications

Global benchmarking of children's exposure to television advertising of unhealthy foods and beverages across 22 countries.

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