"It's Just Addictive People That Make Addictive Videos": Children's Understanding of and Attitudes Towards Influencer Marketing of Food and Beverages by YouTube Video Bloggers.
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ABSTRACT:
SUBMITTER: Coates AE
PROVIDER: S-EPMC7013645 | biostudies-literature | 2020 Jan
REPOSITORIES: biostudies-literature
Publications
<i>"It's Just Addictive People That Make Addictive Videos":</i> Children's Understanding of and Attitudes Towards Influencer Marketing of Food and Beverages by YouTube Video Bloggers.
Coates Anna Elizabeth AE Hardman Charlotte Alice CA Halford Jason Christian Grovenor JCG Christiansen Paul P Boyland Emma Jane EJ
International journal of environmental research and public health 20200109 2
Exposure to influencer marketing of foods and beverages high in fat, sugar, and/or salt (HFSS) increases children's immediate intake. This study qualitatively explored children's understanding of, and attitudes towards, this marketing, to elucidate potential mechanisms through which exposure affects behavior. In six focus groups (<i>n</i> = 4) children (10-11 years) were shown a YouTube video featuring influencer marketing of an HFSS product. Inductive thematic analysis identified six themes fro ...[more]
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