Committed to Health: Key Factors to Improve Users' Online Engagement through Facebook.
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ABSTRACT:
SUBMITTER: Alonso-Canadas J
PROVIDER: S-EPMC7143391 | biostudies-literature | 2020 Mar
REPOSITORIES: biostudies-literature
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Committed to Health: Key Factors to Improve Users' Online Engagement through Facebook.
Alonso-Cañadas Juana J Galán-Valdivieso Federico F Saraite-Sariene Laura L Caba-Pérez Carmen C
International journal of environmental research and public health 20200311 6
Health organizations, continuously exposed to public scrutiny due to the social relevance of the services provided, have adopted social media to disseminate information about health but also about themselves, and thus, reducing uncertainty and improving communication. In this context, users' participation in social media has become one of the main indicators of their effectiveness, highlighting the importance of analyzing which factors enhance online engagement. This research extends the number ...[more]
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