Ontology highlight
ABSTRACT:
SUBMITTER: Raynes C
PROVIDER: S-EPMC7148671 | biostudies-literature | 2019 Mar
REPOSITORIES: biostudies-literature
Case studies on transport policy 20181218 1
The growth of the aviation industry has seen a rapid increase in low-cost carriers (LCCs) commencing operations, threatening the sustainability of a number of legacy airlines. The response to this challenge and threat has been for legacy airlines to create an airline-within-airline (AWA). This study reviews prior literature regarding the hotel industry and multi-brand strategy, and also uses case studies to examine the evolution of the AWA strategy at the Singapore Airlines Group and the Qantas ...[more]