Ontology highlight
ABSTRACT:
SUBMITTER: Maj K
PROVIDER: S-EPMC7159199 | biostudies-literature | 2020
REPOSITORIES: biostudies-literature
PloS one 20200415 4
In our experiment, we tested how exposure to a mock televised news segment, with a systematically manipulated emotional valence of voiceover, images and TV tickers (in the updating format) impacts viewers' perception. Subjects (N = 603) watched specially prepared professional video material which portrayed the story of a candidate for local mayor. Following exposure to the video, subjects assessed the politician in terms of competence, sociability, and morality. Results showed that positive imag ...[more]