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Profiling Italian cat and dog owners' perceptions of pet food quality traits.


ABSTRACT: BACKGROUND:Over recent years, pet owners have started to demonstrate increased sensitivity toward their companion animals, which includes an increase in the attention paid towards their nutrition, seen as a way of safeguarding their pets' welfare. The aim of this study was to identify how pet food quality traits are perceived as being the most important by dog and cat owners. To this end, a survey of dog and cat owners was conducted by means of a questionnaire distributed in pet stores and trade fairs throughout Italy. RESULTS:A total of 935 surveys were collected; 61.8% of which were compiled by female pet owners. The respondents were relatively homogeneously distributed between cat (30.8%), dog (39.4%), and cat and dog (29.8%) owners. A quarter of the owners (25.5%) reported to have asked their veterinarian for advice on which pet food to buy, and almost a third (30.4%) trusted the advice posted on the web sites of well-known brands. "Contains natural ingredients" was the characteristic that obtained the highest mean score (4.3 out of 5). Elderly owners (>?65?years) placed most importance on whether a product had a high price, and least on feed appearance, animal satisfaction, and stool quality. Young owners (

SUBMITTER: Vinassa M 

PROVIDER: S-EPMC7216655 | biostudies-literature | 2020 May

REPOSITORIES: biostudies-literature

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Profiling Italian cat and dog owners' perceptions of pet food quality traits.

Vinassa Marica M   Vergnano Diana D   Valle Emanuela E   Giribaldi Marzia M   Nery Joana J   Prola Liviana L   Bergero Domenico D   Schiavone Achille A  

BMC veterinary research 20200511 1


<h4>Background</h4>Over recent years, pet owners have started to demonstrate increased sensitivity toward their companion animals, which includes an increase in the attention paid towards their nutrition, seen as a way of safeguarding their pets' welfare. The aim of this study was to identify how pet food quality traits are perceived as being the most important by dog and cat owners. To this end, a survey of dog and cat owners was conducted by means of a questionnaire distributed in pet stores a  ...[more]

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