The impact of a cartoon character on adults perceptions of Children's breakfast cereals: a randomized experiment.

ABSTRACT:

Background

Cartoon characters on processed food packaging increase the perception of product preference among children, but their effect among adults has rarely been examined. We evaluated the effect of a cartoon character on breakfast cereals on beliefs about buying them for children, as well as whether demographic characteristics modified this effect.

Methods

An experimental study was conducted with adults from online consumer panels in Mexico (n = 3755). Participants were randomly assigned to a "cartoon" condition (n = 1789), in which they viewed a breakfast cereal box with a Minion character on the front of the package, or the "control" condition (n = 1966), in which the same cereal box was displayed with no character on the package. Participants were asked: "Is this a g

SUBMITTER: Contreras-Manzano A 

PROVIDER: S-EPMC7232833 | biostudies-literature | 2020 May

REPOSITORIES: biostudies-literature