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Preparation of Multi-Motive Grid Questionnaire for Social Networking Sites Use.


ABSTRACT: This study draws on previous studies to develop the Social Networking Sites Use Multi-Motive Grid Questionnaire (SNSU-MMG) and test its reliability and validity. The results show that social networking sites use motivation includes four factors: cognitive motivation, emotional motivation, leisure motivation and herding motivation. Confirmatory factor analysis, reliability and validity tests show that the questionnaire has good structural validity, internal consistency and split-half reliability. The SNSU-MMG can be used as a measurement tool for users' social networking sites use implicit motivation.

SUBMITTER: Hou J 

PROVIDER: S-EPMC7241767 | biostudies-literature | 2020

REPOSITORIES: biostudies-literature

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Preparation of Multi-Motive Grid Questionnaire for Social Networking Sites Use.

Hou Juan J   Zhu Yingge Y   Tong Jie J   Ndasauka Yamikani Y   Fang Xiaoyi X  

PloS one 20200521 5


This study draws on previous studies to develop the Social Networking Sites Use Multi-Motive Grid Questionnaire (SNSU-MMG) and test its reliability and validity. The results show that social networking sites use motivation includes four factors: cognitive motivation, emotional motivation, leisure motivation and herding motivation. Confirmatory factor analysis, reliability and validity tests show that the questionnaire has good structural validity, internal consistency and split-half reliability.  ...[more]

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