Dataset Information

Analyzing the popularity of YouTube videos that violate mountain gorilla tourism regulations.

ABSTRACT: Although ecotourism is expected to be compatible with conservation, it often imposes negative effects on wildlife. The ecotourism of endangered mountain gorillas has attracted many tourists and functioned as a key component of their conservation. There might be expectations on the part of tourists to observe or interact with gorillas in close proximity and such expectations may have been engendered by the contents of social media in this Information Age. However, the risk of disease transmission between humans and gorillas is a large concern and it is important to maintain a certain distance while observing gorillas to minimize risk. We conducted a content analysis and described the general characteristics of 282 YouTube videos related to mountain gorilla tourism. Humans and gorillas were observed simultaneously in 70% of the videos, and physical contact or close proximity within arm's reach were identified in 40%. To explore the factors affecting the number of views and likes that these videos received, we ran generalized linear mixed models and performed AIC model selection with 206 videos in which humans and gorillas were observed simultaneously. Videos obtained more views and likes when the thumbnail photos included humans and gorillas together, while videos with thumbnail photos of only gorillas did not obtain more views and likes compared with those that included no gorillas. Moreover, videos obtained more views and likes in cases where physical contact or close proximity within arm's reach with gorillas were clearly observed, compared with those that did not clearly include close human-gorilla interaction. These results suggest that human-gorilla interaction and proximity with gorillas attract more public attention than gorillas shown by themselves. Our study highlights the importance of further investigation on the direct link between such contents that violate tourism regulations and the conflicting situation.

SUBMITTER: Otsuka R

PROVIDER: S-EPMC7241773 | biostudies-literature | 2020

REPOSITORIES: biostudies-literature

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Analyzing the popularity of YouTube videos that violate mountain gorilla tourism regulations.

Otsuka Ryoma R Yamakoshi Gen G

PloS one 20200521 5

Although ecotourism is expected to be compatible with conservation, it often imposes negative effects on wildlife. The ecotourism of endangered mountain gorillas has attracted many tourists and functioned as a key component of their conservation. There might be expectations on the part of tourists to observe or interact with gorillas in close proximity and such expectations may have been engendered by the contents of social media in this Information Age. However, the risk of disease transmission ...[more]

PMID: 32437370

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Project description:Mountain gorillas (Gorilla beringei beringei) are an endangered primate species, with ~43% of the 1,063 individuals that remain on the planet today residing in Bwindi Impenetrable National Park (BINP) in southwestern Uganda. These primates are at the heart of a growing tourism industry that has incentivized their continued protection, but close proximity between humans and gorillas during such encounters presents well-documented risks for disease transmission. The Uganda Wildlife Authority (UWA) has developed rules to help protect the health of the gorillas, limiting each habituated gorilla group to a single 60 min visit each day by a group of no more than 8 tourists, and emphasizing that humans maintain a >7 m distance from gorillas at all times. A number of studies have documented that not all tour groups respect these rules. This project assesses rule-adherence during gorilla tourism encounters at BINP using both observational and survey-based data collected during the tourism high season between May and August, 2014. Observational data from 53 treks reveal that groups of 1-11 tourists engaged in gorilla viewing encounters between 46 and 98 min in duration. Although 96% of pre-trek briefings conducted by park rangers emphasized the need to maintain >7 m human-gorilla spacing, the 7 m distance rule was violated in over 98% (52 out of 53) of the tours examined in this study. Observational data were collected at 2 min intervals during gorilla-viewing encounters, documenting the nearest distance between any tourist and a gorilla (n = 1,604), of which 1,094 observations (68.2%) took place at a distance less than or equal to 7 m. Importantly, the 7 m rule was violated in visits to all of the gorilla groups habituated during the time of the study. In 224 observations (~14%, per 1,604 total), human-gorilla spacing was 3 m or less. Survey data (n = 243) revealed promising opportunities to improve tourist understanding of and adherence to park rules, with 73.6% of respondents indicating that they would be willing to utilize a precautionary measure of wearing a face-mask during encounters to protect gorilla health.

Project description:BackgroundYouTube (Alphabet Incorporated) has become the most popular video-sharing platform in the world. The Fukushima Daiichi Nuclear Power Plant (FDNPP) disaster resulted in public anxiety toward nuclear power and radiation worldwide. YouTube is an important source of information about the FDNPP disaster for the world.ObjectiveThis study's objectives were to examine the characteristics of YouTube videos related to the FDNPP disaster, analyze the content and comments of videos with a quantitative method, and determine which features contribute to making a video popular with audiences. This study is the first to examine FDNPP disaster-related videos on YouTube.MethodsWe searched for the term "Fukushima nuclear disaster" on YouTube on November 2, 2019. The first 60 eligible videos in the relevance, upload date, view count, and rating categories were recorded. Videos that were irrelevant, were non-English, had inappropriate words, were machine synthesized, and were <3 minutes long were excluded. In total, 111 videos met the inclusion criteria. Parameters of the videos, including the number of subscribers, length, the number of days since the video was uploaded, region, video popularity (views, views/day, likes, likes/day, dislikes, dislikes/day, comments, comments/day), the tone of the videos, the top ten comments, affiliation, whether Japanese people participated in the video, whether the video recorder visited Fukushima, whether the video contained theoretical knowledge, and whether the video contained information about the recent situation in Fukushima, were recorded. By using criteria for content and technical design, two evaluators scored videos and grouped them into the useful (score: 11-14), slightly useful (score: 6-10), and useless (score: 0-5) video categories.ResultsOf the 111 videos, 43 (38.7%) videos were useful, 43 (38.7%) were slightly useful, and 25 (22.5%) were useless. Useful videos had good visual and aural effects, provided vivid information on the Fukushima disaster, and had a mean score of 12 (SD 0.9). Useful videos had more views per day (P<.001), likes per day (P<.001), and comments per day (P=.02) than useless and slightly useful videos. The popularity of videos had a significant correlation with clear sounds (likes/day: P=.001; comments/day: P=.02), vivid information (likes/day: P<.001; comments/day: P=.007), understanding content (likes/day: P=.001; comments/day: P=.04). There was no significant difference in likes per day (P=.72) and comments per day (P=.11) between negative and neutral- and mixed-tone videos. Videos about the recent situation in Fukushima had more likes and comments per day. Video recorders who personally visited Fukushima Prefecture had more subscribers and received more views and likes.ConclusionsThe possible features that made videos popular to the public included video quality, videos made in Fukushima, and information on the recent situation in Fukushima. During risk communication on new forms of media, health institutes should increase publicity and be more approachable to resonate with international audiences.

Project description:The aim of this study was to evaluate the content of periradicular surgery-related YouTube videos available for patients' education. YouTube search was made for videos related to periradicular surgery using specific terms. After exclusions, 42 videos were selected, viewed and assessed by two independent observers. The videos were assessed in terms of duration, days since upload, country of upload, number of views, likes and dislikes, authorship source, viewing rate and interaction index. To grade the content of videos about periradicular surgery, a usefulness score was created with 10 elements based mainly on the American Association of Endodontists guidelines. Each element was given a score of 0 or 1. SPSS software (SPSS Inc, Chicago, IL, USA) was used to analyze data at a 95% confidence level. An inter-evaluator reliability analysis for the scoring system was performed using the Kappa statistic. The videos received an average of 35103.9 views (range: 9-652378) with an average duration of 338.71 seconds (range: 42-2081), respectively. Most videos were provided by individuals (57%). Half of the videos were posted by authors from the United States. The inter-evaluator reliability for usefulness scoring was 94.5%. No video covered the 10 scoring elements completely, presenting very low usefulness scores (mean: 3.2; range: 1-7). The most discussed elements were supporting media (100%) and steps of the procedure (90.5%) followed by indications and contraindications (45.2%) and symptoms (31%). None of the included videos discussed the procedure's cost or prognosis. In terms of usefulness score, no significant difference was detected between different sources of upload (chi-square test, P > 0.05). Information on periradicular surgery in YouTube videos is not comprehensive and patients should not rely on YouTube as the only source of information. Dental professionals should enrich the content of YouTube with good quality videos by providing full and evidence-based information that will positively affect patients' attitudes and satisfaction.

Dataset Information

Analyzing the popularity of YouTube videos that violate mountain gorilla tourism regulations.

Publications

Analyzing the popularity of YouTube videos that violate mountain gorilla tourism regulations.

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