Ontology highlight
ABSTRACT:
SUBMITTER: Katz SJ
PROVIDER: S-EPMC7269152 | biostudies-literature | 2020
REPOSITORIES: biostudies-literature
Katz Sherri Jean SJ Byrne Sahara S Mathios Alan D AD Avery Rosemary J RJ Dorf Michael C MC Safi Amelia Greiner AG Niederdeppe Jeff J
Communication monographs 20190718 1
This paper tests how the certainty or hypotheticality conveyed through language can be harnessed to enhance the effectiveness of targeted messaging about health risks. We conducted two experiments with adult smokers (<i>n</i> = 317) and middle school youth (<i>n</i> = 321) from low-income communities in the context of pictorial cigarette warning labels. We manipulated hypotheticality of risk through verb modality: 1. non-modal <i>(present tense, e.g., smoking causes cancer)</i>, and modal/hypoth ...[more]