The Impact of the Innovative Knowledge of Customers on Their Recommendation Intentions.
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ABSTRACT:
SUBMITTER: Zhang F
PROVIDER: S-EPMC7283618 | biostudies-literature | 2020
REPOSITORIES: biostudies-literature
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The Impact of the Innovative Knowledge of Customers on Their Recommendation Intentions.
Zhang Fenghua F Zhang Depeng D Lin Mengfei M
Frontiers in psychology 20200603
This article provides a systematic way to examine the impact of the innovative knowledge of customers on their recommendation intentions from firm design perspective and investigates the moderating effects of guidance methods and design materials provided combining different aspects of cognitive fit, media richness, and sticky information theories. We use the EQXIU platform, conduct two experiments, and find that there are significant differences between the novice customers and expert customers ...[more]
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