Ontology highlight
ABSTRACT:
SUBMITTER: Leng Y
PROVIDER: S-EPMC7286920 | biostudies-literature | 2020 Jun
REPOSITORIES: biostudies-literature
Leng Yan Y Sella Yehonatan Y Ruiz Rodrigo R Pentland Alex A
Scientific reports 20200610 1
Centrality is a fundamental network property that ranks nodes by their structural importance. However, the network structure alone may not predict successful diffusion in many applications, such as viral marketing and political campaigns. We propose contextual centrality, which integrates structural positions, the diffusion process, and, most importantly, relevant node characteristics. It nicely generalizes and relates to standard centrality measures. We test the effectiveness of contextual cent ...[more]