Ontology highlight
ABSTRACT:
SUBMITTER: Otaki Y
PROVIDER: S-EPMC7297372 | biostudies-literature | 2020
REPOSITORIES: biostudies-literature
Otaki Yurina Y Honda Hidehito H Ueda Kazuhiro K
PloS one 20200616 6
Recent studies on water demand management show that providing visual information on water usage along with social comparisons with neighbouring households resulted in more efficient water usage. However, social comparisons can be discomforting for participants, especially in the case of downward or negative evaluations. To avoid this, some studies promote the use of social identity, a social norm approach that avoids comparisons. Past studies using social comparison used infographics, whereas ot ...[more]