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Feelings of guilt and pride: Consumer intention to buy LED lights.

ABSTRACT: The adoption of energy-efficient lighting systems such as light-emitting diode (LED) lights is an effective strategy to address global warming and climate change. The adoption of LED light usage is largely shaped by consumer behavior. Understanding the factors that influence consumers' awareness of the advantages of using LED lights and consumers' eventual buying behavior is critical to industry players and policy-makers. The objective of this study is to investigate the significant factors that affect consumer intention to use LED lights among Malaysian households. A survey questionnaire of 1,075 potential consumers was employed and the partial least squares technique was applied in data analysis. The results show that consumer awareness creates responsibility and influences consumers' personal norms and attitudes, and their ultimate intention to buy LED lights. Feelings of guilt about contributing to air pollution and an awareness of the advantages of using LED lights both activate individual personal norms and attitudes, and influence the intention to buy LED lights. Awareness of the advantages of using LED lights, and of the negative consequences of not using them, prompts consumers to have feelings of guilt. The findings point to the importance of creating awareness among consumers.

SUBMITTER: Moghavvemi S

PROVIDER: S-EPMC7316250 | biostudies-literature | 2020

REPOSITORIES: biostudies-literature

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Feelings of guilt and pride: Consumer intention to buy LED lights.

Moghavvemi Sedigheh S Jaafar Noor Ismawati NI Sulaiman Ainin A Parveen Tajudeen Farzana F

PloS one 20200625 6

The adoption of energy-efficient lighting systems such as light-emitting diode (LED) lights is an effective strategy to address global warming and climate change. The adoption of LED light usage is largely shaped by consumer behavior. Understanding the factors that influence consumers' awareness of the advantages of using LED lights and consumers' eventual buying behavior is critical to industry players and policy-makers. The objective of this study is to investigate the significant factors that ...[more]

PMID: 32584847

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Project description:BackgroundCities are shifting toward providing more efficient services and the Internet of Things (IoT) becoming the future of things. The shift toward using eco-friendlier LED lights in lighting cities is another genuine game-changer in the future of Light Fidelity technology (Li-Fi). Li-Fi is a visible light communication (VLC) technology that uses Light Emitting Diodes (LED) bulbs for communication. The utilisation of thousands of light sources around a city acting as wireless access points and delivering location-based content will shift cities towards being smart sustainable cities. Recently, this technology got huge attention from the research community and different research has been conducted to improve this filed. However, there is a noticeable need to develop real-world systems that utilise Li-Fi technology.MethodsThis article aims to contribute to developing a Geo-Li-Fi system that uses LED lights to provide the services for collecting contextual data and delivering location-based services (LBS) in different areas of the city. The system is described along with details of its design, implementation and development. Moreover, the overall set-up of the testbed that used to evaluate the proposed system is presented. In addition, an experiment is conducted using a real-world scenario to test the functionality of the system and report the outputs.ResultsThe effect of the system is discussed according to different aspects of sustainability which include economic, social and environmental aspects. The system was tested in indoor and outdoor environments, and it can be seen that the sunlight does not affect the ability of LEDs to deliver the content during the daytime. Regarding the transmission range of the LED lamp, it can be seen that it is affected by different factors. It depends mainly on the power of lamp, so it will be increased significantly when the power of LED is increased. Also, an increase in the beam angle will result in wider coverage area which affected by the intensity.

Dataset Information

Feelings of guilt and pride: Consumer intention to buy LED lights.

Publications

Feelings of guilt and pride: Consumer intention to buy LED lights.

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