Dataset Information

Moved by Observing the Love of Others: Kama Muta Evoked Through Media Fosters Humanization of Out-Groups.

ABSTRACT: People often view out-groups as less human than their in-group. Some media video content is heart-warming and leaves one feeling touched or moved. Recent research indicates that this reflects a positive social emotion, kama muta, which is evoked by a sudden increase in interpersonal closeness, specifically by the relational model of communal sharing. Because forming strong, close, and communal bonds exemplifies valued human qualities, and because other humans are our primary target partners of communal sharing, we predicted that feeling kama muta in response to observing communal sharing among out-group strangers would make people view out-groups as more human. In Study 1, we replicated a model obtained through a large exploratory preliminary study which indicated that videos depicting out-group members enacting communal sharing evoked kama muta and increased protagonist humanization. This, in turn, led to decreased blatant dehumanization of the entire out-group via perceived out-group warmth and motivation to develop a communal sharing relationship with the protagonist. The preregistered Study 2 further tested our model, demonstrating (1) that the relationship between protagonist humanization and kama muta is bidirectional such that baseline humanization of the protagonist also increases feelings of kama muta in response to acts of communal sharing; (2) that watching videos of communal sharing, as compared to funny videos, increased protagonist humanization; and (3) that kama muta videos, compared to funny videos, had an indirect effect on the reduction of out-group blatant dehumanization, which was mediated by protagonist humanization and out-group warmth.

SUBMITTER: Blomster Lyshol JK

PROVIDER: S-EPMC7328370 | biostudies-literature | 2020

REPOSITORIES: biostudies-literature

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Moved by Observing the Love of Others: Kama Muta Evoked Through Media Fosters Humanization of Out-Groups.

Blomster Lyshol Johanna K JK Thomsen Lotte L Seibt Beate B

Frontiers in psychology 20200624

People often view out-groups as less human than their in-group. Some media video content is heart-warming and leaves one feeling touched or moved. Recent research indicates that this reflects a positive social emotion, kama muta, which is evoked by a sudden increase in interpersonal closeness, specifically by the relational model of communal sharing. Because forming strong, close, and communal bonds exemplifies valued human qualities, and because other humans are our ...[more]

PMID: 32670144

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Project description:Abundant literature shows the effects of negative emotions on motivations to engage in collective action (i.e., to collectively mobilize personal resources to achieve a common objective), as well as their influence on the creation of shared identities. In this proposal, we focus on the possible role of Self-Transcendent Emotions (STEs) defined as positive-valence emotions that have been key in the creation and maintenance of collective identities, as well as in promoting individuals well-being. In detail, we examine their influence in (a) strengthening a global identification, (b) increasing willingness to collectively help others, and (c) improving people's wellbeing. For this reason, we conducted a preliminary literature review of k = 65 independent studies on the effects of STEs on connection to others. Through this review (fully available in Supplementary Materials), we selected a sample of STEs (Awe, Elevation, and Kama Muta) and elicitors to conduct a video-base study. In it, 1,064 university students from 3 different cultural regions (from Spain and Ecuador) were randomized to answer one of three STE scales (i.e., each measuring one of the selected STEs), and evaluate three videos in random order (i.e., each prototypical for the selected STEs). Participants also answered a measure of global identification and intentions to collectively help others (after each video), as well as self-transcendent and well-being (at the end of the survey). Results from SEM analyses show these STEs motivated a fusion of identity with all humanity, as well as collective intentions to help others, even controlling for individuals' value orientations. In addition, the three of them indirectly increased participants' well-being through a higher global identity. While there are differences among them, these three STEs share common elements and their effects are constant across the different cultural regions. It is concluded that Awe, Elevation, and Kama Muta, even individually experienced, have a significant potential to influence people's behavior. Specifically, in various forms of collective action aimed at helping others.

Project description:A configuration of infantile attributes including a large head, large eyes, with a small nose and mouth low on the head comprise the visual baby schema or Kindchenschema that English speakers call "cute." In contrast to the stimulus gestalt that evokes it, the evoked emotional response to cuteness has been little studied, perhaps because the emotion has no specific name in English, Norwegian, or German. We hypothesize that cuteness typically evokes kama muta, a social-relational emotion that in other contexts is often labeled in English as being moved or touched, heartwarming, nostalgia, patriotic feeling, being touched by the Spirit, the feels, etcetera. What evokes kama muta is sudden intensification of a communal sharing (CS) relationship, either CS between the person and another, or CS between observed others. In accord with kama muta theory, we hypothesize that a kama muta response to cuteness results from a sudden feeling of CS with the cute target. In colloquial terms, the perceiver adores the cute kittens and their heart goes out to them. When a person perceives cute targets interacting affectionately - that is, intensifying CS between them - this should strengthen a kama muta response. We experimentally investigated these predictions in two studies (N = 356). Study 1 revealed that videos of cute targets evoked significantly more kama muta than videos of targets that were not particularly cute. Study 2, pre-registered, found that, as hypothesized, when cute targets interacted affectionately they evoked more kama muta and were humanized more than when they were not interacting. We measured the level of kama muta by self-reports of sensations and signs and of feelings labeled heartwarming, being moved, and being touched. Participants' ratings of kama muta were positively correlated with reported cuteness. In addition, as in our previous research on kama muta elicited by other types of stimuli, trait empathic concern predicted kama muta responses and perceived cuteness. The studies thus provide first evidence that cute stimuli evoke the heartwarming emotion of kama muta.

Dataset Information

Moved by Observing the Love of Others: Kama Muta Evoked Through Media Fosters Humanization of Out-Groups.

Publications

Moved by Observing the Love of Others: Kama Muta Evoked Through Media Fosters Humanization of Out-Groups.

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